Publicis Sapient, a prominent digital business transformation company, and Tquila, a well-established collaborator, have announced the formation of a new joint venture, PS Hummingbird. This strategic partnership aims to expand Publicis Sapient’s capabilities in generative AI and cloud-based services, utilizing Microsoft's technology stacks, including Azure Data & AI, Dynamics 365, and Microsoft Power Platform.
PS Hummingbird, set to operate independently, is positioned to enhance Publicis Sapient's client services while also catering to its own client base. The joint venture will offer comprehensive services, from strategy and planning to user experience, data analysis, implementation, and ongoing support. A significant aspect of this collaboration is leveraging Microsoft Copilots to bring the latest AI breakthroughs across various business lines, tailoring AI-powered solutions to boost efficiency in sales, service, marketing, supply chain, and finance.
This venture follows Publicis Sapient’s recent acquisitions, including Practia, Corra, and Publicis Sapient AI Labs, fortifying its core AI capabilities and practices. Nigel Vaz, CEO of Publicis Sapient, expressed enthusiasm about PS Hummingbird's potential to drive innovation in cloud and AI solutions, ensuring operational competitive advantage for clients. The venture combines Publicis Sapient’s AI expertise with Tquila’s capabilities, promising to bring increased value to clients.
