A few years ago, Anna Veronika Dorogush had an idea. She wanted to fix a problem that many design teams face: creating good visuals quickly without losing brand consistency. As someone with a strong background in machine learning (she's worked at Yandex, Google, and Microsoft), she knew AI could help. But most AI tools weren’t built for the real needs of design and marketing teams. So, she started building her own. That’s how Recraft was born.
Initially, it went unnoticed. There was no significant publicity, no extravagant launches, only steady progress. But last year, something surprising happened. Recraft’s image generation model beat some of the biggest names in the business, including DALL·E and Midjourney, on a major benchmark used to test how good AI image models are.
And now, Recraft is stepping into the spotlight. The company just raised $30 million in fresh funding, led by Accel, with backing from Khosla Ventures, Madrona, Nat Friedman, Elad Gil, and RTP Global. It already has more than 4 million users and is pulling in $5 million a year in recurring revenue.
