NIQ and Unlimitail announced a strategic collaboration on June 16, 2026 to address a gap that has persisted as retail media spending has scaled rapidly: brands are increasing their investment in retail media networks faster than their confidence that the measurement behind those networks can be trusted.
According to data cited in the announcement, 67% of CMOs plan to increase retail media spending in 2026, while only 53% believe current retail media networks provide adequate measurement and attribution capabilities.
The collaboration combines Unlimitail's retail media network, spanning 21 countries, 35 retailers, more than 120 retailer websites, and over 250 million loyalty cardholders, with NIQ's measurement, analytics, and consumer intelligence capabilities.
