Salesforce spent much of 2025 promoting Agentforce, its initiative to turn generative AI into a functional layer across sales, service, marketing, and Slack. The company promised digital agents that could answer questions, resolve issues, and automate workflows without human intervention. It was the most ambitious AI platform push Salesforce has made since Einstein.
Behind the scenes, however, there was a problem. Agentforce struggled to reliably access the data it needed. Competitors were moving faster, customers were confused about what Agentforce actually did, and internal reporting suggested adoption was limited. Business Insider reported that fewer than half of customers testing the tools were paying for them, and less than 2 percent were using them at scale.
Salesforce’s acquisition of Doti, an Israel-based AI search and retrieval startup, addresses a key gap in its AI capabilities. While it may appear to be a routine M&A move, the deal is part of an effort to strengthen Salesforce’s AI stack ahead of potential slowdowns with Agentforce. Salesforce has not disclosed the financial terms of the acquisition.
