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    Salesforce Eliminates Nearly Half Its Support Staff After Deploying AI Agents

    Marc Benioff says automation reduced 9,000 roles to 5,000, challenging industry claims AI would only augment workers

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    Salesforce Eliminates Nearly Half Its Support Staff After Deploying AI Agents

    Salesforce announced the elimination of 4,000 customer-support roles after deploying agentic AI across its service operations, reducing that division’s headcount from roughly 9,000 to about 5,000, CEO Marc Benioff said on the Logan Bartlett Show. “I was able to rebalance my head count on my support. I’ve reduced it from 9,000 heads to about 5,000 because I need less heads,” Benioff said.

    Benioff provided two numerical details tied to the change. He said AI agents now handle roughly 50% of customer conversations and that Salesforce had more than 100 million uncalled sales leads accumulated over 26 years that its agentic sales system is now addressing.

    The company describes the technical setup as an “omnichannel supervisor” that coordinates work between AI agents and humans; unresolved issues are escalated to people, according to Benioff’s remarks.

    Salesforce’s September announcement follows earlier workforce moves in 2025. In February, Bloomberg reported Salesforce planned cuts of about 1,000 roles while hiring salespeople for AI-related products.