Samay Kohli, known for revolutionizing warehouse automation with GreyOrange, has now turned his attention to solving the complexities of sales and marketing software stacks. His latest venture, Budy.bot, recently raised $4.2 million in a seed funding round led by early-stage VC firm RTP Global. Other notable investors included BeeNext Pte Ltd, The Neon Fund, BITS SPARK Angels, and a group of over 15 prominent angel investors, such as Raju Reddy, Postman CEO Abhinav Asthana, Pure Storage co-founder John Hayes, Sumo Logic co-founder Bruno Kurtic, and former executives from GreyOrange.
Budy.bot’s core focus is streamlining sales and marketing operations for growth-stage companies. Kohli’s motivation for founding the company stems from his experiences at GreyOrange, where the complexity of managing a sprawling sales and marketing stack became a hindrance rather than a tool for growth. "Anytime you want to do anything, you keep adding more and more apps on top of your sales and marketing stack," Kohli explained. This clutter, with companies often juggling 100 to 150 apps, led him to envision a solution that simplifies the process.
Drawing on his experience in scaling GreyOrange's go-to-market strategies from $0 to $100 million in ARR, Kohli built Budy.bot to help companies with revenues between $25 million and $200 million automate key processes such as sales forecasting and lead conversion during their growth stages. “The heavy lifting of all the tasks—from setting up things, logging in, and copying—can be done with the AI agent,” he said, adding that Budy.bot’s goal is to enable consultants to focus on business strategy rather than mundane operational tasks.
