In the past three months, Scrunch AI says it has grown its paying customer base by more than 50% month over month. Its pitch is direct: traditional websites are no longer optimized for how discovery works. As large language models are increasingly browsing on users' behalf, Scrunch wants to make sure those bots actually understand what your company does.
Founded in late 2023 by Chris Andrew and Robert MacCloy, Scrunch AI is building infrastructure for AI-native marketing. Andrew, formerly chief product officer at Hearsay Systems, says the inspiration came from noticing his own shift in search behavior. “I realized I was visiting fewer websites,” he told TechCrunch in March. “I was expecting an answer from ChatGPT instead of 20 links from Google.”
That realization prompted a broader insight: discovery is moving from human browsing to AI retrieval. And yet, most websites remain designed for people. Bright visuals, interactive carousels, and marketing copy don’t translate well for LLMs, which prioritize clear, structured text. “AI wants simple, accurate, structured content,” Andrew said to IBM. “Interactive or complex layouts make it harder for AI to extract answers.”
