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    Retail · Leadership move

    Stitch Fix Appoints Sree Sreedhararaj as Chief Product and Technology Officer

    "Sree has built technology platforms that make personalization at scale possible."

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    Stitch Fix Appoints Sree Sreedhararaj as Chief Product and Technology Officer

    Stitch Fix announced on June 15, 2026 that Sree Sreedhararaj has joined the company as Chief Product and Technology Officer, a role that consolidates technology, product, data science, security, and IT under a single executive.

    Sreedhararaj's career has been built specifically around personalization at scale, powered by AI, across some of the most data-intensive consumer retail environments in the industry, according to the press release.

    Previously at IPSY, he led the development of a proprietary AI-powered personalization engine and oversaw the integration of agentic AI capabilities across the business. He also worked at Sephora, where he modernized the company's digital infrastructure and led its AI integration and personalization strategy.

    "Sree has built technology platforms that make personalization at scale possible," said Matt Baer, CEO of Stitch Fix. "That perspective will be critical as we shape the next era of retail."

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    About the author

    Sachin Mohan

    Sachin is a Senior Writer at AIM Media House. He is a tech enthusiast and holds a very keen interest in emerging technologies and how they fare in the current market. He can be reached at sachin.mohan@aimmediahouse.com

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