On May 25, 2026, in Bengaluru, Target India President Andrea Zimmerman told Reuters that while Target wants to put AI at the center of its business, unexpected price hikes from AI vendors are forcing a shift in strategy.
Zimmerman informed Reuters about that significant investments are being made to ensure that the teams have the right tools for their jobs. She also said that Target focuses on the intentional use and integration of AI rather than deploying it everywhere.
"It is forcing us to re-evaluate our strategy," Zimmerman said. Discussions around AI pricing are "at the highest level in both our architecture forums as well as in our senior leadership forums within technology," Zimmerman said.
