Tesco and Adobe announced a strategic AI partnership on April 13, combining Adobe's agentic AI and creative technology capabilities with Tesco's Clubcard data infrastructure to deliver more personalized shopping experiences across its digital channels.
The partnership is built on the foundation of Tesco's Clubcard loyalty scheme, which covers more than 24 million UK households and already provides personalised offers, product recommendations, and recipe ideas to members, according to the press release.
Through Adobe's agentic AI capabilities and Adobe Firefly Foundry, Tesco's personalisation and AI teams will use that customer intelligence to better anticipate individual customer needs and deliver relevant content in the moment across its app, website, and in-store channels.
