The 'NIQ Ask Arthur' GenAI Tool, released by NielsenIQ in NIQ Discover, transforms data analysis and decision-making

The integration of 'NIQ Ask Arthur' into NIQ Discover is a ground-breaking addition to NielsenIQ's (NIQ), the world leader in measurement and data analytics, portfolio of cutting-edge technologies. This revolutionary technology, powered by Generative AI (GenAI), revolutionises data analysis and empowers informed decision-making processes by providing users with AI-guided global search and personalised suggestions.

Introducing our GenAI tool ‘NIQ Ask Arthur’ on Discover.

Unlock faster insights and get the most of your NIQ data and tools with NIQ Ask Arthur – your AI assistant.

Read the full release 👉 https://t.co/QXcnt771jl pic.twitter.com/QeuffAhqwT

— NIQ (@NielsenIQ) May 13, 2024

The introduction of "NIQ Ask Arthur" is a major turning point for NIQ Labs, which is positioned as a leader in innovation committed to finding fresh avenues for expansion and resolving customer issues. With the help of vast data sets, user-friendly business intelligence tools, GenAI-powered predictive analytics, and reliable data science, NIQ Labs is leading the way in innovative product development.

'NIQ Ask Arthur' introduces conversational AI capabilities that enable users to delve into datasets to never-before-seen depth, revolutionising data-driven decision-making and demonstrating NielsenIQ's dedication to state-of-the-art analytics.