When Austin Hughes and Connor Heggie crossed paths as undergrads at Rice University, little did they know their shared vision for transforming how revenue teams operate would one day lead to the creation of Unify. Today, just 20 months after its founding, Unify has raised $12 million in Series A funding, a testament to their rapid growth and innovative approach to sales technology. This funding round was led by existing investors Emergence Capital and Thrive Capital, alongside participation from the OpenAI Startup Fund, Alt Capital, and other notable firms.
The Broken System and the Birth of Unify
Austin Hughes, Unify’s co-founder and CEO, has been candid about the inspiration behind the company. “The way revenue teams interact with data is broken,” he says. This core belief drives Unify’s mission. After working at Ramp, where Hughes helped scale the company’s customer base from a few hundred to over 12,000 in two years, he recognized the inefficiencies in how sales teams gathered and utilized data. Together with Connor, who honed his expertise in machine learning at Scale AI, the two set out to create a platform that could unify data and transform the way sales and marketing teams engage with potential customers.
Explosive Growth and Unify 2.0
In just over a year and a half, Unify has experienced explosive growth, increasing its annual recurring revenue (ARR) by 39x year-over-year. Much of this success is attributed to their groundbreaking platform, which combines intent signals, AI agents, and email sequencing to power "warm outbound" messaging, ensuring sales and marketing teams can engage prospects with hyper-personalized communication at scale.
