The moment of clarity came not in a research lab, but in front of a blank slide deck.
Joseph Semrai was watching his screen fill with widgets, toolbars, and formatting prompts piled on top of each other for decades, none of them truly helping him think. The workflow felt mechanical. He was toggling between apps, searching for the right file, dragging in data from another tab, trying to make sense of information that didn’t want to be organized.
That’s when he realized that productivity software wasn’t designed for thinking. It was designed for typing.



