Unify Closes $40 Million Just Nine Months After Its Series A

Austin Hughes is moving fast and so is his company. Unify, the startup he co-founded to help sales teams automate and personalize outbound campaigns, has raised $40 million in a new funding round led by Battery Ventures, with participation from OpenAI’s Startup Fund, Thrive Capital, Emergence Capital, and others. The round values the company at $260 million and comes just nine months after its Series A.

Unify is at the center of a growing demand among AI-native startups and tech-forward companies looking to scale their go-to-market motions without dramatically expanding headcount. Its customers include Perplexity, Cursor, Together AI, Flock Safety, and SoFi, startups known for rapid growth and lean teams. In June, Unify crossed $5.6 million in annualized revenue, with sales climbing 17% month over month.

“Our whole product philosophy is about the right person, right timing, right message,” Hughes told Upstarts. “We're building for small, efficient sales teams that want to punch above their weight with software doing the heavy lifting.”

That approach has resonated with a wave of new AI companies navigating aggressive growth targets and heightened competition. For Cursor, one of Unify’s earliest customers, the software runs as a full-stack command center for outbound campaigns, helping the startup prioritize leads, personalize messages, and prevent crosswire communication.