Vercel’s AI Experiment That Replaced an Entire Team with a Bot

Guillermo Rauch founded Vercel in 2015, with the idea to give developers a faster way to build and deploy websites and applications in the cloud. A decade later, the company is valued at $9.3 billion and powers much of the modern web. But the latest experiment is less about infrastructure and more about the future of work itself.

Over the past year, Vercel has been developing a fleet of AI agents that can absorb, replicate, and improve the workflows of its best employees. What began as an experiment in the sales department has grown into a company-wide effort that is changing how routine tasks are handled, how employees are deployed, and how the company thinks about scaling operations.

The Sales Experiment

Over the past year, Vercel has been developing a fleet of AI agents that can absorb, replicate, and improve the workflows of its best employees. What began as an experiment in the sales department has grown into a company-wide effort that is changing how routine tasks are handled, how employees are deployed, and how the company thinks about scaling operations.

Vercel’s inbound sales team once consisted of 10 sales development representatives (SDRs), each tasked with reviewing incoming queries, filtering out spam, researching potential customers, and drafting replies. The work was repetitive and time-consuming, but essential to keeping the pipeline full.