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    Walmart’s Sparky Arrives as Retail Rivals Move Faster on AI Agents

    Sparky’s rollout arrives at a time when several competitors, including Amazon and Lowe’s, are also deploying generative AI-based assistants.

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    Walmart’s Sparky Arrives as Retail Rivals Move Faster on AI Agents

    Walmart last week launched Sparky, a generative AI-powered shopping assistant integrated into its mobile app. The assistant is designed to help users compare products, summarize reviews, and surface suggestions for specific occasions or needs. Sparky is accessible through a smiley emoji icon placed between “My Items” and “Services” within the Walmart app.

    The assistant responds to natural language inputs and is capable of handling a range of queries from identifying weather conditions in specific locations to suggesting gift ideas for Father’s Day. It can also retrieve recently searched items, prompt users with contextual questions, and display a limited set of related products. According to Walmart, Sparky will expand over time to include reordering, service scheduling, and support for image, audio, and video inputs.

    Walmart’s Broader AI Strategy

    Sparky is part of a larger shift underway at Walmart, which includes the development of proprietary AI models tuned for retail. According to CTO Hari Vasudev, using internal models allows the company to improve alignment with retail-specific data and reduce the risk of inaccurate outputs.

    Walmart CEO Doug McMillon has previously noted that generative AI has already been used to update over 850 million product catalog entries, a process that, according to him, would have required nearly 100 times the current headcount without automation. This catalog work underpins much of the customer-facing digital experience.

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    About the author

    Anshika Mathews

    Anshika is the Global Media Lead for AIM Media House. She holds a keen interest in technology and related policy-making and its impact on society.

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