"Hundreds of millions of human beings across the world spend every hour of their working life on repetitive intellectual labour. To spend a day filling out tax forms, or manually entering data, or prospecting leads: this is a demoralising state of affairs not befitting our technological progress. Digital Workers shall change this." These words form the foundation of 11x, a startup that would redefine how we think about work automation.
The Early Days and Founding Vision
The story begins with Hasan Sukkar, who at age 14 created his first online marketplace. By 17, he was navigating life as a Syrian refugee in the UK, later studying engineering at the University of Exeter before venturing into venture capital. His first job experience - moving data between spreadsheets - sparked what would become 11x. "Super repetitive and monotonous," he called it, igniting his passion for automation.
In Q3 2022, Sukkar conceived 11x with a simple concept: digital workers who could function as virtual employees, working around the clock. Initially considering the freelancer market with an "Upwork for virtual workers" approach, the team pivoted in Q1 2023 to focus specifically on the SDR (Sales Development Representative) vertical.
