With $12.5M, Deeto is Using AI to Capture Customer Voices for B2B

“We believe the next wave of growth will be driven by authentic, customer-led storytelling that earns trust before a single conversation takes place,” - Eran Baron , CEO of Deeto. The traditional sales pitch is increasingly falling flat, with potential customers seeking peer validation and authentic insights before a single meeting is booked. That means startups offering software demos or PDFs are being outpaced by those who bring real customer voices to the front lines of influence. That is the opportunity Deeto is chasing. The New York-based startup has raised a $12.5 million Series A to expand its AI-native platform, which captures, curates, and deploys authentic customer insights as dynamic sales and marketing assets. Led by Jump Capital and joined by UpWest, TAL Ventures, Mertor, and TAU Ventures, the round brings Deeto’s total funding to $17 million since its 2021 founding. Engineering Trust at Scale Deeto wants to address a clear friction point in go-to-market execution: buyers want real customer input, but organizations struggle to collect and surface it at scale. Customer marketing, case study production, and reference management often operate in silos, rely on manual processes, and underdeliver during critical sales moments. Deeto’s response is a centralized AI-powered platform that automates the capture, organization, and targeted delivery of customer narratives. Using natural language processing and machine learning, the software extracts high-impact quotes, success stories, and feedback from customer interactions. It then matches these to buyer profiles based on industry, role, product usage, and stated pain points. The result is personalized social proof surfaced in real time across CRM systems, sales enablement tools like Outreach and Salesforce, and public-facing channels such as websites and microsites. The company also launched an integration with G2, allowing mutual customers to ingest verified user reviews directly into Deeto and activate them within broader advocacy workflows. This enables marketers and sales teams to repurpose high-value customer feedback from third-party sources without manual handling. With a recent update, Deeto introduced “Imported Contributions,” a feature that allows companies to bring externally generated content, such as case studies, testimonials, and reviews, into a unified hub where AI agents extract insights and repurpose them for different use cases. These AI agents are also part of the company's future roadmap, forming a new layer in what Deeto calls “customer intelligence infrastructure.” Building Infrastructure for Customer-Led Growth The platform arrives during a shift in how companies engage customers and differentiate themselves in an AI-saturated market. Generative content is abundant, but trust remains scarce. According to McKinsey , nearly 75% of buyers expect personalized, B2C-like interactions even in complex B2B transactions. Deeto aims to help companies meet those expectations with social proof that feels personal. “Today’s buyers want to self-educate and avoid talking to vendors until the very end of their journey,” Baron said. “That’s why we built Deeto, to make the voice of your customers visible, searchable, and actionable exactly when and where it matters most.” By offering use cases for sales, marketing, customer success, and product teams, the platform aims to become a cross-functional layer for modern go-to-market teams. Its AI automates content generation, while integrations with CRMs and marketing automation platforms ensure relevance and reach. At the same time, user-generated content remains under customer control, with permissions and approvals embedded into the workflow. This focus on utility and compliance has resonated with investors. “Deeto is building the infrastructure to make customer-led growth scalable and actionable,” said Saaya Pal, partner at Jump Capital. “They’re turning static references into dynamic, data-driven assets.” With fresh capital, Deeto plans to expand its AI capabilities, build out its go-to-market operations, and increase integrations with third-party platforms. Rather than offer piecemeal solutions (review aggregation, reference management, or testimonial capture) Deeto is looking to build a single system of record for customer voice. Still, the company is entering a competitive and fast-evolving category. Players like Influitive, SlapFive, and TechValidate offer adjacent solutions, though often with more limited scope or manual components. Meanwhile, broader platforms like Gong and Highspot touch adjacent parts of the sales intelligence stack. Deeto’s challenge will be to differentiate on usability, ecosystem compatibility, and measurable business impact. Its founders are betting that those stakes will only grow. “The lived experience of your customers isn’t just a nice-to-have,” Baron said. “It’s your most defensible advantage.”

With $12.5M, Deeto is Using AI to Capture Customer Voices for B2B

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