WPP Enterprise Solutions announced a multi-year Strategic Collaboration Agreement with AWS on June 18, 2026, formalizing what the company describes as a production partner relationship for enterprise brands trying to move agentic AI from experimentation into operating systems for their businesses.
The announcement was timed for Cannes Lions, where the gap between AI pilots and AI in production has been a recurring theme across agency and brand conversations.
WPP Enterprise Solutions is positioning the AWS collaboration as the infrastructure answer to that gap, not strategic advice on where to deploy AI, but engineering capability to build it, deploy it, and operate it at scale, according to the press release.
