John Nitti has exited his role as Global Head of Revenue Operations and Advertising Innovation at X after ten months in the position. He joined the company in January and left in late October.
His responsibilities included overseeing advertising revenue, managing relationships with major brands, and leading internal teams focused on ad operations and sales coordination. His role placed him within the company’s upper leadership during a period when advertising remained its main source of income.
Nitti joined as X was working to regain advertiser activity on the platform after several companies reduced spending. He was tasked with managing interactions with media agencies and corporate marketing teams and overseeing the internal processes that supported ad delivery, budgeting and performance tracking.
