Amazon announced on June 8, 2026 that customers can now design and order custom merchandise using AI through Alexa for Shopping, collapsing a process that previously required a design tool, a print-on-demand platform, and a fulfillment service into a single text prompt inside the Amazon Shopping app.
The feature works through a straightforward loop. A customer taps the Alexa icon in the bottom right of the Amazon app, describes an idea like matching shirts for a family reunion or a pet reimagined as a cartoon astronaut, and receives an AI-generated design in seconds.
They can refine it through suggested edits or additional text prompts, share it via link with friends or family who can then order the same item independently, and check out like any other Amazon purchase.
