Zeta Global, a forefront AI-Powered Marketing Cloud company, has unveiled the Zeta Economic Index (ZEI), a state-of-the-art indicator designed to offer real-time insights into the US economy's state. Utilizing Zeta's proprietary data and advanced Generative AI technology, the ZEI analyzes consumer behavior, assesses economic conditions, and forecasts trends with precision.
Building upon Zeta's Data Cloud—delivering AI-driven intelligence to major enterprises since 2018—this new index aims to provide a holistic view of the macroeconomic landscape, concentrating on consumer activity across eight key vertical markets. The technology behind the ZEI features an identity graph covering over 240 million US adults, an intelligence graph encompassing trillions of behavioral signals, and Generative AI agents that synthesize real-time data to create custom analyses.
David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, remarked, "Consumers are the pivotal drivers of the US economy. Zeta's extensive proprietary consumer signals, gathered from online and offline engagements, offer a unique perspective into the health of the US economy. We've successfully leveraged our Data Cloud and are now excited to introduce a distinctive economic index based on actual consumer behavior, not just sentiment, using cutting-edge Generative AI to deliver real-time insights into the US consumer and economy."
