The path to developing an innovative platform for go-to-market (GTM) strategies
The path to developing an innovative platform for go-to-market (GTM) strategies started with personal frustration for OpenFunnel co-founders Fenil Suchak and Aditya Lahiri. They came across inefficiencies in conventional sales techniques while developing and overseeing GTM plans for their product. While outreach strategies like mass emails and generic LinkedIn messages have grown noisy, impersonal, and generally useless, sales teams were hampered by platforms with strict protocols and steep learning curves. This challenge was an opportunity for them.
Addressing inefficiencies in the B2B SaaS ecosystem
The foundation of the B2B SaaS ecosystem consists of solutions that empower businesses to scale and gr
Personalized Agents are the future of B2B SaaS Outbound
- By Anshika Mathews
- Published on
Fenil and Aditya’s vision extends beyond solving immediate problems.
