An Ethical AI Solution: Certifi AI CEO Melissa Hutchins Says 96% of Deepfakes Are Explicit and Non-Consensual

Taylor Swift's experience with malicious deepfake photos earlier this year brought to light a concerning fact: this type of digital abuse disproportionately targets women and girls. While political personalities are frequently the focus of attention regarding deepfake abuse, the wider effects on regular people—especially women—are frequently disregarded. This lack of focus is personal to Melissa Hutchins. Hutchins has personally experienced the helplessness that such attacks may engender, having been the target of a severe cyberstalking case. She was motivated to intervene after enduring a protracted court struggle against persistent violent threats for years. She co-founded Certifi AI, a Seattle-based firm, in late 2023 with the goal of detecting and stopping deepfake abuse and pro