When DeepMind’s Genie 3 hit the public eye, the industry did what it always does with a dazzling demo: it gasped, debated whether we were suddenly a few lines of code away from a Holodeck, then immediately began asking the harder question no one wants to ignore: does this convince businesses who actually have to ship products? Demis Hassabis, DeepMind’s CEO, framed the work in exactly the register that amplifies the awe: “We want to build what we call a world model, which is a model that actually understands the physics of the world,” he said, arguing that generating the world back again is a litmus test for a model’s depth.
That claim is intoxicating because Genie 3 does something earlier world models couldn’t. From a text prompt it spins up a 720p, 24fps 3D scene that you
Cognition’s $500 Million and “Extreme” Culture
Mukundan Sivaraj
