PepsiCo, a global leader in the food and beverage industry, is renowned for its innovative approaches and strong portfolio of brands such as Pepsi, Tropicana, Gatorade, Frito-Lay, and Quaker. The company has embraced generative artificial intelligence (AI) as a key driver of innovation and efficiency across its operations. This article explores in detail how PepsiCo leverages generative AI, with a focus on specific use cases in product development, supply chain optimization, marketing, customer engagement, and sustainability.
Generative AI in Product Development
Generative AI has dramatically shortened PepsiCo's product development cycle. Traditionally, creating a new product could take six to nine months, sometimes over a year. By leveraging generative AI, PepsiCo reduced this timef
How PepsiCo Utilizes Generative AI to Drive Innovation and Efficiency
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PepsiCo leverages generative AI to drive innovation and efficiency across product development, supply chain management, marketing, and sustainability efforts.
