People.ai has announced its integration with Microsoft Dynamics 365 Sales. This collaboration aims to deliver powerful, AI-driven insights directly within the Dynamics 365 Sales CRM, providing a comprehensive overview of every account and opportunity.
For years, go-to-market organizations have struggled to access and interpret unstructured data scattered across various tools. People.ai addresses this challenge by automatically capturing sales-related activity data and employing proprietary matching technology to accurately log it in the appropriate accounts and opportunities within a customer's CRM. This results in a detailed record of all sales activities, which the platform then analyzes to offer valuable, easy-to-understand insights about contacts, accounts, and opportunities.
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