Peeyush Dubey Joins Tech Mahindra as Chief Marketing Officer

Tech Mahindra, India's fifth-largest IT services firm, has appointed Peeyush Dubey as its new Chief Marketing Officer (CMO) amidst a significant organizational restructuring led by CEO designate Mohit Joshi. Dubey brings a wealth of marketing expertise, drawing from nearly 25 years in marketing communications, digital marketing, and B2B marketing. Prior to joining Tech Mahindra, he served as the Chief Marketing & Strategy Officer at TheMathCompany, where he spearheaded global marketing and strategy functions. Innovative Framework and Marketing Acumen Dubey is renowned for introducing a holistic 'Brand-Demand-Expand' framework, amplifying brand value propositions, influencing decision-makers, and fortifying customer relationships across diverse industries and geographies. St