In 2023, generative AI emerged as a game-changer across various domains, offering heightened productivity and revolutionizing content creation. The extensive capabilities of these advanced tools created immense excitement and anticipation. Looking ahead to 2024, the focus is shifting towards a new phase: AI measurement. It involves moving beyond the technical prowess of Large Language Models (LLMs) and delving into their tangible impact on a company's profit and loss (P&L) statements. This shift signifies a deeper exploration into these powerful AI technologies' real-world implications and financial outcomes.
The integration of generative AI is expected to drive significant changes in 2024, with many companies experimenting or expanding with this technology. The pace of advancement
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Mukundan Sivaraj
