How Non-AI Companies in the USA Have Leveraged Generative AI To Drive Revenue Growth

This tremendous economic potential has sparked a rush of interest and investment from businesses looking to capitalise on generative AI's capabilities. 
Generative artificial intelligence (AI) has evolved as a disruptive technology, altering industries and opening up new areas of innovation. Businesses across the United States have rapidly recognised its potential, exploiting its skills to fuel revenue growth and achieve a competitive advantage. According to a McKinsey analysis, generative AI may boost the global economy by $2.6 trillion to $4.4 trillion per year, with huge implications for customer operations, marketing, sales, software engineering, and R&D. This tremendous economic potential has sparked a rush of interest and investment from businesses looking to capitalise on generative AI's capabilities.  Since 2023, various non-AI organisations in the United States have incorporated this technology into their operations, r
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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