Forrester's Own AI Tool Just Overtook Search

Forrester reported Q2 2026 results on July 30, with total revenue of $100.2 million, down 10% from $111.7 million a year earlier. They also published research about how AI is displacing search across enterprise workflows and how AI had displaced search inside its own platform.

Forrester AI now accounts for more client interactions with its research database than traditional indexed search, according to the press release.

Forrester AI has overtaken indexed search as the dominant method Forrester clients use to interact with the company's research database. Not among certain user segments, but across the board.

The company that has spent the past year researching and reporting on the shift from search to AI discovery is now experiencing that shift in its own product metrics: total Forrester AI users up 33% in Q2 versus Q1 and 69% year over year, with prompts up 58% quarter over quarter and 105% year over year.