Artificial intelligence has forayed its way into all the available sectors, from health to education, but one sector has proved to be a hard one to traverse: the sales sector.It hasn’t fully transformed B2B sales or revenue-generating teams of various businesses due to the irreplaceable human element and the complex nature of enterprise deals. While AI can analyse data, automate outreach, and suggest next steps, it struggles with emotional intelligence, trust-building, and understanding nuanced client needs—all critical for closing high-value deals.
Why AI Sales Assistants Fall Flat
Sales conversations driven by AI often lack a personal touch due to their reliance on inflexible scripts, hindering meaningful engagement with potential customers. But this company has created an AI model, which they claim is “not shallow like other models.”
Actively AI’s model thinks like the best sales representatives of a company. Anshul Gupta and Mihir Garimella, two Stanford AI researchers, founded the company in 2022. They observed that traditional AI sales development representatives (SDRs) often didn't perform well due to an excessive focus on the volume of outreach, which motivated them to start the company. They were tired of the ancient concept of “more”, from more mails to more calls to more automation.
