Netflix Makes Omnicom Media Its First Data Collab Partner for AI-Powered Ad Creatives

Omnicom Media and Netflix announced at Cannes Lions on June 22, 2026 that Omnicom Media has become Netflix's first data collaboration partner for AI-powered ad creatives, a partnership that gives advertisers a way to generate personalized ad content built specifically around the Netflix titles their target audiences are already watching.

Omnicom Media provides advertiser-defined audience segments drawn from Acxiom, its consumer intelligence platform, alongside a brand brief.

Netflix takes those segments and applies its own proprietary AI engines and LLM-enabled technology to fuse relevant Netflix titles with creative assets produced by Omnicom's production content engine, according to the press release. The output is multiple iterations of a single ad, each matched to a different viewer profile and content environment.

"Consumers have made it clear that relevance drives engagement, particularly in premium streaming environments where expectations for the viewing experience are exceptionally high," said Megan Pagliuca, Chief Product Officer at Omnicom Media. "By bringing these capabilities together, we are enabling brands to deliver advertising that feels more connected to the moments in which viewers are already highly engaged."