Stitch Fix announced on June 24 that it is expanding Stitch Fix Vision, its AI style visualization platform, with a new feature that lets clients generate personalized images of themselves in any recommended outfit, giving them direct control over how they discover and visualize new looks.
The feature, called See It On Me, is available throughout the Stitch Fix Freestyle experience wherever outfit recommendations appear. Clients navigate to an outfit of their choice and select the option to generate their own image in that look, according to the press release.
"Personalization has always been at the heart of the Stitch Fix experience, and we're building toward a future where clients can see themselves reflected throughout every step of their shopping journey," said Matt Baer, CEO of Stitch Fix. "Vision helps bring this future to life by combining our deep understanding of each client's preferences with AI to offer personalized style inspiration."
