Zoom announced updates to Zoom Revenue Accelerator on July 22, 2026, introducing three AI capabilities that collectively shift the platform's role from post-call intelligence to in-call execution support, a distinction that reflects where AI in sales technology is heading more broadly.
The new Sales Assist feature provides sales representatives with competitive intelligence, objection-handling guidance, and discovery prompts during live customer calls. The capability delivers recommendations in real time instead of generating insights after a conversation has ended.
The other two capabilities extend the platform's analytical reach. Ask ZRA allows sellers and managers to query conversation data and revenue metrics in natural language, and Sales Roleplay uses AI to generate practice sessions built on actual customer scenarios rather than generic scripts.
