JP Morgan Invests 10 Million in FairPlay to Fight AI Bias

Today, bias hides behind complex algorithms that few people understand. But the impact is just as real.
AI is making more decisions about people’s lives than ever before. Like who gets a loan, which insurance rates apply, and even who sees a job posting. But when these algorithms aren’t checked for bias, they can end up reinforcing discrimination rather than eliminating it. That’s where FairPlay comes in. The Los Angeles-based Fairness-as-a-Service company has just secured $10 million in funding from Infinity Ventures, JPMorganChase, and Nyca Partners to help financial institutions and other businesses ensure their AI-driven decisions are fair and unbiased. This funding comes as FairPlay reports a threefold increase in business in 2024, a clear sign that companies are realizing the need to audit their algorithms for hidden biases. AI-powered decision-making is the future, but withou
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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