Best Buy Unveils Generative AI Strategy to Revolutionize Customer Support

Best Buy has announced its innovative strategy to integrate generative artificial intelligence (AI) into its customer support framework.
Best Buy has announced its innovative strategy to integrate generative artificial intelligence (AI) into its customer support framework. This move, in collaboration with Google Cloud and Accenture, aims to deliver personalized, superior tech support experiences to customers. The announcement comes shortly after reports of layoffs within its Geek Squad operations, signaling a strategic pivot towards AI-enhanced support services.  A Strategic Approach to Enhancing Customer Interaction Best Buy, a leader in the consumer electronics sector and ranked No. 9 in Digital Commerce 360’s Top 1000 North American online retailers, is set to introduce a generative AI assistant. This AI-powered feature will be accessible via BestBuy.com, the Best Buy app, and the company’s phone support l
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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