Best Buy has announced its innovative strategy to integrate generative artificial intelligence (AI) into its customer support framework. This move, in collaboration with Google Cloud and Accenture, aims to deliver personalized, superior tech support experiences to customers. The announcement comes shortly after reports of layoffs within its Geek Squad operations, signaling a strategic pivot towards AI-enhanced support services.
A Strategic Approach to Enhancing Customer Interaction
Best Buy, a leader in the consumer electronics sector and ranked No. 9 in Digital Commerce 360’s Top 1000 North American online retailers, is set to introduce a generative AI assistant. This AI-powered feature will be accessible via BestBuy.com, the Best Buy app, and the company’s phone support l
Best Buy Unveils Generative AI Strategy to Revolutionize Customer Support
- By Anshika Mathews
- Published on
Best Buy has announced its innovative strategy to integrate generative artificial intelligence (AI) into its customer support framework.
