Top 6 Transformative Use Cases of Generative AI in the Insurance Industry

These companies are leveraging generative AI to transform various aspects of the insurance industry, from claims processing and underwriting to customer service and fraud detection, showcasing the diverse applications and potential of this technology.
The insurance sector is undergoing a rapid transformation thanks to generative AI, which is opening up new possibilities for productivity, customisation, and creativity. Precedence Research's analysis projects that the global insurance AI industry would grow to around $80 billion by 2032, mostly due to insurance firms' growing use of AI.  The insurance industry has been somewhat sluggish to adopt process transformation and reorganise established procedures. Nonetheless, insurers have a tremendous opportunity to use data, automation, and cutting-edge technology by using generative AI, which will allow them to introduce more creative product offers and improve consumer experiences.  Here's an overview of a few well-known USA businesses and entrepreneurs that are leading the w
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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