Mars announced on April 22, 2026 that it has designated Gemini Enterprise as the primary AI operating system for its global workforce, expanding a long-standing strategic partnership with Google Cloud into a company-wide deployment covering its Petcare, Snacking, and Food and Nutrition segments.
The move is designed to address a specific organizational challenge. Mars manages a vast ecosystem of data and legacy systems across its portfolio of brands, including Royal Canin, M&M'S, and Ben's Original, as well as a network of veterinary services and pet health diagnostics providers.
According to the press release, institutional knowledge built over decades has been fragmented across disconnected applications, limiting how Associates can access and act on it. Gemini Enterprise is being deployed as a unified hub to reduce that friction.
