Sales Startup Octave Raises $5.5M to Cut Through AI-Generated Clutter

The startup has already attracted over 2,500 go-to-market teams
Go-to-market startup Octave announced a $5.5 million seed round this week, led by Bonfire Ventures with backing from Unusual Ventures, Bee Partners, and others. The company, which has now raised $8.4 million total, is betting that sales and marketing teams need a smarter way to manage their messaging as AI transforms the business landscape. The problem Octave is trying to solve is increasingly familiar to anyone in sales: buyers are drowning in generic, AI-generated outreach emails that all sound the same. Meanwhile, sales teams struggle to stay consistent with their messaging across different channels and team members. "Most companies are still optimizing a playbook that no longer applies," the company said in announcing the funding. Traditional sales automation tools, with their ri
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Upasana Banerjee
Upasana is a Content Strategist with AIM Research. Prior to her role at AIM, she worked as a journalist and social media editor, and holds a strong interest for global politics and international relations. Reach out to her at: upasana.banerjee@analyticsindiamag.com
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