Zocks Used the Dream Experience Method to Secure a $13.8 Million Funding Boost

One of the methods that Zocks uses internally, originally popularized by Airbnb, is designing the "dream experience" for the user.
Zocks, a US-based startup founded in 2022 by Mark Gilbert and Ákos Ratku, has set out to change the financial advisory landscape by streamlining day-to-day operations through AI-driven automation. Rather than offering a generic AI-powered assistant, the company has built an enterprise-ready platform specifically designed to support financial advisors in managing workflows, extracting insights from client conversations, and seamlessly integrating with existing fintech ecosystems. Since launching in early 2024, Zocks has gained significant traction, onboarding over 1,000 advisory firms and securing partnerships with major fintech platforms such as Wealthbox, Redtail, and Practifi. A recent $13.8 million Series A funding round, led by Motive Ventures with participation from Lightspeed Ven
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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