Breaking Through The Noise To Achieve Success With Gen AI

"AI will do this but it's not going to be over the course of a half century, it's going to happen a lot faster."
"AI will do this but it's not going to be over the course of a half century, it's going to happen a lot faster." - Edmund DeLussey At machineCON 2024, hosted by AIM Research, we had Edmund DeLussey, Senior Vice President and Global Enterprise Services Leader at Genpact who shared his views on “Breaking through the noise to achieve success with Gen AI”. He recounted a weekend walk with his son, where the young boy heard a high-pitched noise that DeLussey couldn't perceive. This story served as a perfect analogy for the current state of AI in business - some can hear the signal, while others struggle to cut through the noise. Clariant, as a company that has been making headlines for its innovative use of AI in customer service. By implementing AI models capable of handling 35 diffe
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Anshika Mathews
Anshika is the Global Media Lead for AIM Media House. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimmediahouse.com
14 of Nov. 2025
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