Adobe Just Built a Tool to Fight the Battle for Visibility Inside AI Search

Adobe announced Adobe Brand Visibility on June 17, 2026 at Cannes, a tool built around a behavioral shift the company says is now measurable at scale: consumers increasingly interact with an AI tool before ever visiting a business's own website.

The product combines Semrush's AI visibility data, gained through Adobe's recent acquisition of Semrush, with Adobe's own LLM Optimizer and content optimization tools, according to the press release.

The result is a single workflow where marketing teams can see exactly which AI search prompts their brand wins or loses, compare that performance against competitors, and act on prioritized recommendations without leaving the tool.

"In a world where customers often interact with an AI tool before ever reaching a business's website, visibility is everything now," said Anil Chakravarthy, President of Customer Experience Orchestration Business at Adobe. "Following the close of our Semrush acquisition, we moved quickly to integrate its capabilities, and early customer demand has exceeded expectations."

Adobe's own traffic data frames why this product exists now rather than a year from now. AI traffic to US retail sites grew 1,324% between October 2024 and May 2026. In travel, the increase was 2,215% over the same period.

Those growth rates describe a channel that did not meaningfully exist eighteen months ago and is now large enough that brand teams need dedicated tooling to manage their presence inside it, according to the press release.

Adobe Brand Visibility draws on nearly 300 million real-world AI search prompts. The company describes this as the largest global database of its kind, combined with Semrush's existing SEO corpus of 28.5 billion keywords and 43 trillion backlinks built over 17 years.

That combination lets brand teams see not just whether they are being cited inside an AI response, but why, and what content investment would close a visibility gap across both traditional search and AI search simultaneously.

The product can run standalone or integrate natively with Adobe Experience Manager, giving brands a path to optimize the same content foundation for both human visitors and AI systems at once, according to the press release.