Adobe Launches an AI Agent That Works Across Every Creative Cloud App
The assistant maintains context across sessions. A workflow does not have to be rebuilt each time a creator returns to a project.
Adobe announced the Firefly AI Assistant on April 15, a conversational agent that gives creators the ability to describe what they want to make and have the assistant orchestrate and execute the required steps across Adobe's suite of Creative Cloud applications, without manually navigating each tool in sequence.
The assistant enters public beta within Adobe Firefly in the coming weeks. No pricing details were disclosed. The announcement was made ahead of Adobe Summit, the company's customer experience conference.
The core shift Firefly AI Assistant introduces is moving the creator's starting point from tools to outcomes, according to the press release.
Rather than opening Photoshop, then Premiere, then Lightroom in sequence and managing each step manually, a creator describes the result they want and the assistant determines which applications to use and in what order.
According to the company, the assistant maintains context across sessions, meaning a workflow does not have to be rebuilt each time a creator returns to a project. Users retain control throughout.
The assistant suggests actions and executes workflows but allows creators to step in at any point to refine outputs or redirect the work. Because the assistant works with native Adobe file formats, final outputs remain fully editable at the pixel level, as per the announcement
A Creative Skills library extends this further. Skills are purpose-built, multi-step workflows that execute from a single prompt and can be customized to match individual working styles.
A social media assets skill, for example, can crop an image around a subject, adapt it to each platform's required format, optimize file sizes, and save the outputs to Creative Cloud storage, all from one instruction.
The assistant will also develop familiarity with each user over time, learning their most-used tools, workflows, and aesthetic preferences so that suggestions become more relevant as usage continues, according to Adobe.
"We have the opportunity with the Firefly AI assistant and with agentic experiences to remove some of the friction in learning this large catalog of tools we have and bring all of that value to our customers at their fingertips," said Alexandru Costin, Vice President of AI and Innovation at Adobe's Creativity and Productivity Business to TechCrunch.
Alongside the assistant announcement, Adobe released new capabilities for Firefly that are available immediately for customers with Firefly plans.
The Firefly Video Editor gains speech noise reduction, reverb and music adjustment controls, and a colour adjustment tool. It now integrates with Adobe Stock, giving creators access to over 800 million licensed assets directly within the editor, according to the press release.
Two new video AI models, Kling 3.0 and Kling 3.0 Omni, have been added to Firefly's library, which now includes more than 30 AI models from partners including Google, Runway, and ElevenLabs.
New image editing tools include Precision Flow for exploring variations and AI Markup for placing edits with greater precision.
Adobe also confirmed it is working on expanding Firefly AI Assistant's compatibility with third-party large language models, with Anthropic's Claude named specifically. The company said more details on that integration would follow.