Netflix Makes Omnicom Media Its First Data Collab Partner for AI-Powered Ad Creatives

Omnicom Media and Netflix announced at Cannes Lions on June 22, 2026 that Omnicom Media has become Netflix's first data collaboration partner for AI-powered ad creatives, a partnership that gives advertisers a way to generate personalized ad content built specifically around the Netflix titles their target audiences are already watching.

Omnicom Media provides advertiser-defined audience segments drawn from Acxiom, its consumer intelligence platform, alongside a brand brief. 

Netflix takes those segments and applies its own proprietary AI engines and LLM-enabled technology to fuse relevant Netflix titles with creative assets produced by Omnicom's production content engine, according to the press release. The output is multiple iterations of a single ad, each matched to a different viewer profile and content environment.

"Consumers have made it clear that relevance drives engagement, particularly in premium streaming environments where expectations for the viewing experience are exceptionally high," said Megan Pagliuca, Chief Product Officer at Omnicom Media. "By bringing these capabilities together, we are enabling brands to deliver advertising that feels more connected to the moments in which viewers are already highly engaged."

The announcement marks Netflix's first named data collaboration partner for this specific AI creative capability. Jon Whitticom, VP of Ads Product at Netflix, framed the value in terms of outcomes rather than technology.

"By combining Omnicom's audience planning with Netflix's AI capabilities, proprietary first-party data, and some of the most popular and beloved shows and movies, we can deliver ads that are as compelling as the titles they surround," Whitticom said. "For Omnicom clients, this offers creativity that doesn't just capture attention, it drives outcomes."

The partnership also includes first-party measurement tools that allow advertisers to evaluate campaign performance across audience segments, creative variations, and content environments. 

Bimbo Bakeries, an early client, cited speed to market and brand consistency at scale as the specific operational advantages. 

"What stood out for us is the ability to align creative with the content environment in a way that feels natural and personalized, while still maintaining speed to market and brand consistency at scale," said Catherine Berger of Bimbo Bakeries.