The Future of Music is in AI; Thanks To Spotify

Spotify's journey with artificial intelligence (AI) and generative AI (Gen AI) has been a long and evolving process, marked by strategic acquisitions, innovative features, and a commitment to enhancing user experience.
"Listening is everything" is Spotify's tagline, which represents not just their service but also their never-ending search for the ideal playlist. But what if Spotify could do more than simply play songs you enjoy? What if it could predict what you'll like next, or even something you didn't realise you wanted to hear? In a world with 100 million tunes and 600 million users, Spotify is banking big on AI to not just curate, but also predict your musical preferences. From AI DJs to mood-matching algorithms, the streaming giant is on an attempt to transform its massive collection into your personalised soundtrack. Spotify's journey with artificial intelligence (AI) and generative AI (Gen AI) has been a long and evolving process, marked by strategic acquisitions, innovative features, and a com
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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