When It Comes to Synthetic Data Gretel AI Is a Name You Need to Know

We’re building the product we always wished we had.
Alex Watson isn’t based in the heart of Silicon Valley, yet his work is shaping one of its most promising AI startups. From his base in San Diego, Watson, a seasoned entrepreneur with a background spanning the U.S. Department of Defense, AWS, and successful startup exits, co-founded Gretel, an AI-driven synthetic data company that is quietly and quickly making its way into Fortune 500 firms. Gretel’s mission? To solve one of the most pressing challenges in AI: access to high-quality, privacy-preserving data. It’s a problem Watson saw firsthand during his tenure at Amazon Web Services (AWS), where companies struggled to balance data accessibility with security. Instead of building another data management tool, Watson and his co-founders, Ali Golshan and John Myers bet on synthetic
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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