When Robert LoCascio first launched Eternos in 2024, it was positioned as a legacy service. A way for people to preserve their voice and life story for loved ones after death. The concept was haunting and deeply human. Michael Bommer, terminally ill, spent 25 hours teaching an AI to become a digital version of himself, capturing his personality, interests, and worldview in a way his family could revisit for years to come.
But something unexpected happened. LoCascio discovered that most people interested in Eternos weren’t preparing for death. They wanted something far more immediate. A personal AI that could amplify their professional capabilities, handle customer interactions, and scale their expertise without losing the authentic voice that made them valuable in the first place.
That insight triggered a complete repositioning. This week, Eternos officially rebranded as Uare.ai and announced $10.3 million in seed funding led by Mayfield and Boldstart Ventures. The company is no longer building a legacy service. It’s building the infrastructure for what LoCascio believes is inevitable, everyone will eventually have their own personal AI.
The personal AI market is crowded. Delphi (backed by Sequoia) attracted high-profile names like Arnold Schwarzenegger. Character.ai dominates casual users. But they all share a fundamental flaw: they’re built on generic large language models trained on billions of internet documents. When they encounter questions outside their training data, they speculate, hallucinate, and guess.
Uare.ai takes the opposite approach. Its breakthrough, called the Human Life Model (HLM), ignores general LLM data entirely. Instead, it trains exclusively on an individual’s personal information like their life stories, professional expertise, decision-making patterns, and values. When the AI encounters something it doesn’t know, it admits it by saying “I don’t know.”
This commitment to authenticity over comprehensiveness is extreme. LoCascio explained the philosophy to TechCrunch: “Our AIs will say, I don’t know if they can’t answer the question.” For professionals, especially those selling expertise like CPAs, consultants, or coaches, this refusal to speculate is a feature, not a bug.
How Does the Tech Work?
Building your Uare.ai personal AI requires genuine intimacy with the platform. Users answer questions about their childhood, professional background, and values using text, voice, or video. The company blends these narrative life stories with specific facts about their profession, creating a unified model of who they are and how they think.
The vision goes far beyond chatbot functionality. Once trained, a personal AI can generate content aligned with your expertise, handle customer interactions in your voice, manage communications, and even execute projects based on your decision-making patterns.
For a consultant billing hourly, a personal AI that can handle routine client interactions while maintaining brand consistency gives genuine business value. For a creator, it’s a 24/7 extension of their ability to monetize their expertise.
Uare.ai will launch its platform later this year and generate revenue through subscription fees or revenue-sharing from customers who earn income from their digital twins. This hybrid model aligns incentives. The company wins when users succeed in monetizing their personal AI.
Uare.ai enters a market with established players, but its target is deliberately specific. Individual professionals like accountants, coaches, and consultants rather than mass-market consumers or celebrity seekers. Navin Chaddha, the Mayfield managing partner leading the investment, believed the combination of focused strategy and LoCascio’s credibility as a founder (he built LivePerson into a public company) made the bet compelling.
But the competitive differentiation runs deeper than the market segment. Unlike Delphi’s focus on helping people interact with celebrity digital minds, Uare.ai is positioning itself as a tool for scaling individual capability. A personal AI should amplify what makes you valuable, not replace you or pretend to be you. It should work, not charm.
The Vision
What makes this funding announcement notable isn’t just the capital or the rebrand. It’s what the pivot reveals about how founders discover product-market fit. LoCascio built Eternos with one vision, a legacy service for the terminally ill. But the market was telling him something different. Most people considering the product weren’t preparing for death, they wanted practical tools for living.
“I started to realize that the big models, they’re taking our datasets, and they’re getting smarter because of us,” LoCascio said. “We don’t have to take that path. You own the model, and you can share it and monetize it.”
This philosophy, that individuals should own their own AI models rather than have their data consumed by centralized AI companies, resonates in an era of growing concern about data ownership and AI ethics. It’s not revolutionary framing, it’s grounded in genuine product experience rather than ideology.
Uare.ai’s late-2025 launch will test whether the market genuinely wants personal AIs built on authentic data rather than generic intelligence. The $10.3 million seed round will fund hiring, platform expansion, and the final push to launch.
Early adopters will likely be professionals with something to monetize like coaches selling expertise, consultants managing client relationships, or even creators scaling their reach.
Whether Uare.ai ultimately succeeds depends less on the technology and more on whether professionals trust that a personal AI trained on their actual expertise will outperform generic tools. If they do, LoCascio’s vision of everyone owning a personal AI model could reshape how we think about work, expertise, and the value of authentic human knowledge in an age of artificial intelligence.
