Flora Wants to Fix AI Creativity and Puts Designers Back in Control

AI-powered creative tools are everywhere, but few are built with actual creative professionals in mind. Flora launched this week with a clear stance which was that AI tools should be more than gimmicks that generate content with little control or refinement. The startup's manifesto makes that much clear, stating that “AI creative tools should be more than toys for generating AI slop.” Instead, Flora is focused on building what Wong describes as a true “power tool” for creatives, aiming to reshape how professionals interact with AI in their work. Unlike other platforms that either automate creativity without meaningful input or require complex workflows, Flora attempts to strike a balance. It provides what Weber Wong, Founder of Flora calls an “infinite canvas,” a visual inte