Josh Payne’s AI Solution for Website Optimization: ‘It Just Worked Out of the Box’

“I think it's just a clean solution. It’s one of those great, straightforward products… and I would certainly recommend it to others who want their websites to work smarter, not harder.
Coframe, at its core, is a company that strives to redefine website optimization, transforming it into a process powered entirely by artificial intelligence. Josh Payne, the founder and visionary behind Coframe, saw the potential for websites to become adaptive entities—living platforms that continually refine themselves based on real-time user behavior and interaction. However, this journey wasn’t without significant challenges. While the promise of a self-improving digital experience captivated investors and early clients, Coframe soon found itself facing a critical and unexpected bottleneck: the infrastructure needed to support continuous browser-based optimization. The Struggle of Website Optimization The early days of Coframe’s development were marked by a steep learning c
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Anshika Mathews
Anshika is the Senior Content Strategist for AIM Research. She holds a keen interest in technology and related policy-making and its impact on society. She can be reached at anshika.mathews@aimresearch.co
25 July 2025 | 583 Park Avenue, New York
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